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Why email marketing is so important to your business

Are you unsure about integrating email marketing into your marketing strategy? Don’t! Emails are a powerful weapon and an essential part of the communication mix. Moreover, this is a relatively cheap means with which you can reach your target group in a proactive and fast way.

Email marketing is cheap, effective and easy to measure

Even if your email is not opened, your company name will still be on the recipient’s mind for a while. An email is therefore and remains the best way to get in touch and stay in touch with your customers. Thanks to email marketing, you can also approach your audience in a direct and personal way.

When posting on social media, you can assume that only a small percentage will see your message. When you send an email, everyone in your mailing list will receive this email.

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